let’s play!

discover our latest turnkey
mascara collection

spin the wheel or scroll below to
learn more about each mascara

From light and natural to ultra-dramatic, each mascara formula is paired with a specific applicator to deliver optimal results. Designed for consumers that care, this collection includes a variety of formulas including: vegan, plant-based, clean, and high-performance.

click below to uncover your perfect match.

winner takes all

mega volumizing mascara

CURL GAME STRONG

conditioning mascara

LENGTH FOR DAYS

conditioning mascara

THE ULTIMATE STRETCH

90% plant-based mascara

NATURAL CHAMP

90% plant-based mascara

LET’S GO CURLS

80% plant-based mascara

SEPARATION STATION

80% plant-based mascara

THE ULTIMATE STRETCH

90% plant-based mascara

NATURAL CHAMP

90% plant-based mascara

LET’S GO CURLS

80% plant-based mascara

SEPARATION STATION

80% plant-based mascara

winner takes all

mega volumizing mascara

BUILD IT UP

pliable mascara

CURL GAME STRONG

conditioning mascara

LET’S GO CURLS

80% plant-based mascara

winner takes all

mega volumizing mascara

LENGTH FOR DAYS

conditioning mascara

THE ULTIMATE STRETCH

90% plant-based mascara

NATURAL CHAMP

90% plant-based mascara

SEPARATION STATION

80% plant-based mascara

TURN UP THE VOLUME

lightweight mascara

winner takes all

mega volumizing mascara

BUILD IT UP

pliable mascara

CURL GAME STRONG

conditioning mascara

LENGTH FOR DAYS

conditioning mascara

THE ULTIMATE STRETCH

90% plant-based mascara

LET’S GO CURLS

80% plant-based mascara

TURN UP THE VOLUME

lightweight mascara

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indulge

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packaging collection

let’s
vibe

discover our latest makeup
packaging collection

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NATURAL CHAMP

90% plant-based mascara

LET’S GO CURLS

80% plant-based mascara

SEPARATION STATION

80% plant-based mascara

TURN UP THE VOLUME

lightweight mascara

winner takes all

mega volumizing mascara

BUILD IT UP

pliable mascara

CURL GAME STRONG

conditioning mascara

LENGTH FOR DAYS

conditioning mascara

THE ULTIMATE STRETCH

90% plant-based mascara