‘launch partner’ - our favorite place to be
Our favorite place is to be selected as the Launch Partner on a project. Directly collaborating alongside the brand founders and creative team to bring their ideas to life for the first time. Recently we helped Jamie Genevieve, founder and creative mastermind behind cult cosmetic brand Vieve, realize her goal to launch a range of lip, eye and face products in matching custom packaging.
We first connected with Jamie in 2019 — her mind brimming with brilliant ideas matched with a deeply passionate vision for what her brand could be at launch – but she was missing an innovative operations partner who could grasp and build on her ideas, helping to get them from ‘back of napkin to front of shelf’.
She was seeking a ‘one-stop shop’, experts in the category who could work closely with her to deliver a turnkey launch range that met the exacting standards she had honed as a make-up artist, and all of this delivered in her desired bespoke packaging.
Cosmopak was the perfect choice, innovating on the cutting edge of the category to help emerging brands bring their ideas to market with as little distraction as possible, because we know that brand owners need to focus on creating and growing their brand. This is why we crafted the Cosmopak Process to remove their worry, minimizing stress and operational concerns, so the brand’s creative team can focus on doing what they do best. The Cosmopak team are organized to manage the entire operation process, engineering design, formula development, technical qualifications, manufacturing logistics and end-to-end supply chain.
From the outset we worked closely with Jamie as an extension of her team. Through a series of working sessions we captured and codified her vision on the formula texture, performance, ingredients; we harmonized the formulae with her design vision, including packaging styles, surface finishes, decoration techniques; and matched this with the operational logistics requirements, delivering the final product in her chosen packaging drop shipped from our factories to Vieve’s distribution points across multiple geos.
There are many things about the Vieve launch line we love but in particular we are proud of the final aesthetic and beautiful harmony of the packaging range. Working closely with Jamie our engineers and designers were able to create a consistent look and feel, anchored on her signature snakeskin texture, across multiple substrates and packaging types. To expedite the launch we adapted our stock collections with new mold finishes and logo inserts to create a custom look, marrying molded plastic with pressed paperboard
to complete the range.
With the exciting launch behind us, we are working hard with Jamie to build on her success and earn a role as preferred partner, our second favorite place to be.